Interruptie marketing is dood?




Een opmerkelijk bericht in de sueddeutsche krant. En ook in meer Duitse kranten werd dit verzoek geplaatst.

Het ging om het verzoek om de advertentieblokker te deactiveren. Met de advertentieblokker worden namelijk advertenties niet getoond van de krant op hun website en missen ze inkomsten. En hierdoor zal de kwaliteit van het nieuws omlaag gaan, omdat de advertentie inkomsten van groot belang zijn voor hun.

Heel begrijpelijk allemaal! Zonder commercials op televisie zien we geen mooie blockbuster meer of een goede talkshow.

Echter het publiek geeft nu zelf aan dat ze niet meer zitten te wachten op ongewenste advertenties. Betekent dit het einde van interruptie marketing? Wordt het tijd voor een nieuwe vorm van marketing? Het publiek geeft blijkbaar aan van wel!

Werkt interruptie marketing niet meer?

Het is natuurlijk belangrijk hoe zaken en advertenties worden gebracht of ze wel of niet geliefd zijn. Het is echter wel bijzonder dat mensen liever geen advertenties zien rondom hun krantenartikels. Een ontwikkeling die zich steeds verder zal ontwikkelen. En bedrijven zullen naar een oplossing moeten zoeken om op een meer klantvriendelijke manier hun doelgroep te gaan benaderen.







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